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Category Archives: Type in our environment

the ‘f’ word

“The Ecofont saves on printing ink by, using less of it. Letters in the freely downloadable typeface contain multiple small circular holes, meaning that each letter requires less ink to be printed.
Though rather striking, the typeface is wholly readable ¬†and is, apparently, most effective at nine or 10 point. It’s also sans serif, ¬†because, of course, the little flourishes on fonts will use up more ink when being printed.
Spranq claims that the Ecofont will reduce ink use by up to 20%.
Perhaps the most intriguing thing about the font is the question it raises: why hasn’t anybody thought of this before? It appears to be one of those blindingly obvious innovations that simply slipped under the radar all this time.
As it’s now widely accepted that printing should be minimised, there seems little reason as to why most homes and workplaces couldn’t switch some or all of their printing to the new typeface, thus saving themselves some cash and doing the environment a small favour.
Obviously, the font shouldn’t be viewed as a licence to print more than you normally would, however economical it may be. In fact, Spranq actively encourages printing as little as possible and “hopes to increase environmental awareness” through the Ecofont.”

“The Guardian 22nd December 2008”

Strange BA (Hons) program?DSCF2077


Arrows to save the planet?

I like the blurred texture of this photo. In a way it could be seen to construe the uncertain future of our planet

DSCF2122 A different kind of text

Battered and worn, this piece of type, probably once shiney and new,
now looks as discarded as the plank on which it is attached to.

It appears the easier type is to create the less value we attribute to it.

One only has to think of the Trajan column. The efforts of master craftsmen,
it is now heralded as a typographic masterpiece.

The same cannot be said of this piece of typography, as texturally interesting as it is.